Friday, February 24, 2012

A 20 rupees packet taught me a lesson !

Today I learned customer service from a French fries vendor.

The story begins when I step down from my car and move towards his stall. He was lying back on a comfortable seat and a child was working.
The moment he saw me, he smiled *a grin* but that make me realize that he valued me. I feel like a imperial customer the way he nodded his head and his expressions.
Then he asked: Yes SIR!
ME: I want fries of rupees 20

I really wonder instead of asking his CHOTA to make a packet for me he stood up and make a packet from me.

Then I ponder why he valued me too much because his expressions really worthy that make me feel to buy again, again and again from his stall. I reached to the result that once I went to his competitor adjacent stall to him and that guy was preparing fries. I didn’t wait and approach the stall I am talking about and he facilitated me very royal.

Last night when I went towards the same market I saw the competitor adjacent to him is no more :s and now he had a monopoly in the market. WOW! A practical marketing experience learned with fries vendor. I am really amazed on the encounter and NOW had become his regular customer.

Customer satisfaction, valuing your cutomer, treating him like a king I practically learned it from my fries experience ;)
Customer loyalty is the ultimate goal he attained.

Life is very strange you learn lessons from everyone. Don't ever think someone is not up to your standard and he is useless.Sometimes you learn those lessons from unlearned people that you have never imagined. I learned something which I was only taught in my marketing class.

Saturday, February 4, 2012

Personality and Attitude

Personality consists of Physical and psychological phases.

Physical includes race, color, looks , dress, nationality and etc
Psychological includes norms, likes/dislikes, drives/excites, motivation, perception, VALUES, beliefs and etc.

Values and beliefs are the most important component of a personality. These two characteristics comprise the personality into a nutshell. It is well said that “your action follows your belief” and if your beliefs are strong your actions shows it.

Belief is a crucial part of ones personality and it determines the purpose and basis of passion of an individual
Values depicts what you prefer and to what things you give impotence in your life. Example of a lady at British council.

Further explaining the personality it is divided in three basic parts
  • ·         Self esteem
  • ·         Socializing
  • ·         Person-situation interaction

Self esteem is all about how you see yourself? What is your opinion about yourself? There are two types of people one with high self esteem and other with low self esteem.
High self-esteem people report more positive attitudes, feelings and life satisfaction and less anxiety, hopelessness and depressive symptoms. This category thinks that they are unique, competent, secure, empowered and connected to people around them.

Low self-esteem people are less confident in decision making, lack in negotiation skills and interpersonal skills.
Socialization refers how you respond to social environment. Before hiring companies test these socializing process individuals by different aspects. It determines whether you are a team player or a leader. How you convince others in day to day transactions and etc.

Situation-person interaction is how one reacts to different situation and how he handles different situations.

Now, ATTITUDE is defined as a persistent tendency to feel and behave in a particular way towards some object.  Attitude is divided into three basic components.

  • ·         Emotional
  • ·         Informational
  • ·         Behavioral

Emotional components involves the person’s feelings or affect- positive, negative or neutral
Informational component consists of the beliefs and information the individual has about the objects
Behavioral component consists of a person’s tendencies to behave in a particular way towards an object.

Functions of Attitudes

  • ·         Adjustment
  • ·         Ego defensive
  • ·         Value expressive
  • ·         Knowledge

Job satisfaction
Job satisfaction refers how individual sees his/her job. One derives pleasurable and positive emotional state from job experience or not includes in job satisfaction.
Job satisfaction can be measured from different things
  • ·         Work itself
  • ·         Promotion
  • ·         Pay
  • ·         Supervision
  • ·         Co workers
  • ·         Environment

 The result of job satisfaction is that the employees remain productive, persistent and less turnover in the company.






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