Tuesday, July 24, 2012

PCSO’s ’Free the Beach’ Campaign

The remarkable ‘Free the Beach” campaign, was held at themost classic andcomplimenting location of the Karachi Beach, by the Pakistan Community Services Organization (P.C.S.O).
P.C.S.O is a not-for-profit organization working to better the community in many different aspects. It has a dedicated team and has big aims for the future of Pakistan.
Previously, P.C.S.O had worked for natural disasters’ relief. In 2008, when the catastrophic earthquakes struck the Northern areas of Pakistan, P.C.S.O donated two fully-loaded trucks of grains, water, lentils and flour by taking them to the affected areas themselves. Also, in 2010 when the floods struck and severely damaged the Pakistan Community Services Org. reached the concerned areas with four loaded trucks of relief goods.

This time Team P.C.S.O decided to enlarge its base and not only work for seasonal disasters. The “Free the Beach” drive was a truly unique community-orientated event aimed at sweeping the negative attitude towards Pakistan away from one place, this time, the beach.
The event was rehearsed a day before in the “Boot-camp”. Mr. FaheemVohra, an aspiring trainer and initiator of The (Gujarati) Youth Conference, actively trained the team of Youth Facilitators and White-shirts. Diljeet Kumar, another young trainer, moderated the event with great enthusiasm!
The event was also supported and attended by numerous NGO’s as well as Syed AdeelKhurram of Strings. This was followed by Mr. ArslanLarik’s(A well-known and widely respected trainer) thought-provoking main talk about keeping the beach litter-free, followed by a symbolic ten-minute beach clean-up. He went on further to highlight the benefits of mud- such as in lowering anxiety levels and depression. He also spoke about the general deficiency in Pakistan’spublic of‘not having a problem with the problem itself’, especially when it comes to the ignored, dirty public toilets and the safety of women when stepping outside their homes.
Sumrah Ahmed, another inspiring personality, then spurred the youth into actionby challenging them to find different discarded items, making a sand model to ‘clean the negativity from inside Pakistan’, creatinga human tower and a man-made crescent and a star, in teams. These activities were thoroughly enjoyed by all and they had the youth actively participating in sweeping the negativity away from the beach, as this was team PCSO’s target. Last, but not the least, the “youth Guru”, ZainGoplani focused his interactive talk around “doing something to address Pakistan’s basic problems ourselves rather than just leaving them to theauthorities (as the audience responded), and using our resources, e.g. teaching children for free.

Lubna, a medical student, remarked that the crowd was very decent. This indeed rings true. The crowd ranged from students to families and also different organizations and all of them were attentive and positive. Thankfully, the event was carried out without any disruption.
The Media Partners for this event were KTN News, Metro 1, Daily Naibaat and Maheshwarz Studios.
The timings and weather, throughout the event remained excellent and made it easy for us to enjoy the campaign.We all began to think about Freeing the Beach while sitting, standing, listening and watching the event unfold.

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